Natural Fibre Coalition - Campaign on Make the Label Count

Printer-friendly versionSend by email

ISC is a founder member of the global imitative namely “Natural Fibre Coalition”, initiated by International Wool Textile Organization (IWTO) and partnered by organizations of natural fibre industry. The main purpose of the coalition is to campaign with the European Union for including special qualities of natural fibres in the Product Environment Footprint (PEF) methodologies of EU. As part of this, a campaign “Make The Label Count (MTLC)” was launched on 13th October 2021. The alliance has taken steps to protest against the existing PEF methodology of EU wherein the concerns of the natural fibre industry are not addressed.

As a follow up of the founding objectives of the global initiative, a web meeting among its members and experts was held on 10 November 2021. The meeting witnessed the participation of 39 delegates from 22 countries. The lead campaigners have made presentations on the progress of the activities wherein they have lobbied with few Members of European Parliament and senior officials of EU for including the genuine concerns of the natural fibre industry while finalizing the PEF methodology. The collation has made their visibility in many of the international electronic and print medium forums and social media spaces for eliciting opinion in favour of the natural fibre industry. It is reported that the coalition witnessed the enrolment of new members which strengthened the arguments of natural fibre industry with EU.

Wednesday, November 10, 2021